Client
Choice Eyewear
What we did
- Redesigned the homepage to highlight best sellers first
- Built lightweight product pages for faster performance
- Improved mobile navigation and checkout flow
- Added subtle motion using Framer Motion for better guidance
- Deployed a lean build for fast global delivery
Screenshot: Choice Eyewear homepage
Problem
The brand had great products but the store felt slow and cluttered. Visitors were unsure where to focus first. Mobile users especially had difficulty finding products and completing checkout.
Solution
We simplified the layout and focused on product hierarchy. Page components were kept small so images and content load quickly. We tested the shopping flow across devices and removed steps that created friction.
Results
The new site is faster and easier to use. After launch we measured significant improvements. Lighthouse page speed scores went up, checkout steps were reduced, and conversions increased. Here are some key numbers:
Page speed
92
Checkout friction
92
Conversion
92
Client feedback
"Choice now feels like the brand we wanted to build. Customers understand it right away and checkout is smoother."
Want results like this?
If you want a faster store with clearer product pages, we can help. We start with a short site audit and a clear plan.