Choice

Client

Choice Eyewear

The Problem

Choice Eyewear had a strong product line and a clear vision, but their digital presence didn’t reflect the quality or personality of the brand. The existing online experience lacked visual clarity and consistency, and didn’t feel tailored to their audience. They needed a storefront that could load quickly, feel high-end, and work beautifully across all devices.

The challenge wasn’t just visual — the site also had to support a smooth product discovery and checkout process. The team wanted users to land on the homepage and immediately feel confident about the brand, explore products easily, and take action without friction. Mobile usability, image handling, and overall responsiveness were also critical.

The Solution

We started by simplifying the structure of the site and focusing on hierarchy — leading with a strong hero section that introduced the brand clearly. The layout was built using Next.js and Tailwind CSS to ensure a fast, scalable, and maintainable codebase. All components were designed to be lightweight and mobile-first.

Animations were added using Framer Motion to guide user flow gently — never overwhelming, just enough to keep the experience lively and modern. Product cards, featured sections, and menus were tested across screen sizes to guarantee smooth interaction. The final site was deployed on Netlify, giving them quick load times, global delivery, and easy updates when needed.